Menu
Your Cart

Discover nua

Discover Nua
Scroll to Learn more

Our Story

Our story is one that is deeply connected to the rich history and cultural heritage of Saudi Arabia. At the core of our narrative lies the humble date, a fruit that has long been treasured as a symbol of resiliency, nourishment, and the very essence of Arabian identity. It is a muse that has inspired and nourished generations of Saudis, and a profound connection to our roots that lies at the core of Nua.
The word "Nua" is derived from the Arabic term "Al Nawa," the core or heart of the fruit, the focal point from which all growth and journey begins. Nua stems from a taste of heritage that transcends generations, the seed that holds the entire history and stories of this land – a symbol of the heart and soul of Saudi Arabia. 
At Nua, we are bridging the traditions of the past with the dynamism of the modern world, committed to honoring the legacy of Saudi dates, while infusing our products and experiences with a spirit of innovation and excellence.  Dates have been a cherished part of our heritage. Our ancestors revered these fruits, with the saying 'Honor your aunt the palm tree' echoing through the ages. Today, its stories are passed down through generations to our children, as a symbol of wealth and glory. 
Nua is committed to realizing its vision through a multi-pronged approach that empowers local palm farmers to use the finest agricultural methods in date production. Cultivating exceptional quality & achieving international quality standards. 
Discover the captivating essence of Nua, where uncompromising quality and time-honored traditions converge to create a sensory experience that transcends the ordinary. Our unwavering dedication to excellence is evident in every detail. We carefully select the finest dates, ensuring meticulous attention from processing to packaging. This pursuit of perfection ensures that Nua is your top and optimal choice in terms of flavor, aroma and aesthetics.


Ajwa
Originating from the holy city of Medina, Ajwa is praised for its smooth, creamy texture and rich, almost chocolate-like flavor. Ajwa dates hold immense cultural and Islamic significance, and are also renowned for their exceptional nutritive value, having one of the highest concentrations of vital vitamins, minerals, and antioxidants of any date variety, making them a real superfood.

Sweetness:
Chewiness:
Segai
Segai dates are medium-sized, elongated, firm, oval shaped, and have colors ranging from light brown to golden yellow. Segai dates are prized for their versatility in both fresh and dried applications. Farmers harvest the dates using a specialized funnel that covers its top, which enhances its visual appeal. Whether served fresh or dried, Segai maintains its desirable properties across all optimal storage conditions.

Sweetness:
Chewiness:
Mabroom
Mabroom dates are dark red with an elongated form, mildly sweet, with chewy texture. They have a distinctive flavor that combines hints of caramel, molasses, and dried fruit. Mabroom is famously used in cakes & baking in all its forms such as date bars, cookies, and cakes. It contains a high nutritive value being rich in fiber, with around 7 grams per 100 grams

Sweetness:
Chewiness:
Khudari
A variety of dates known as sweet dates are semi-dry and firm in texture. Also referred to as winter dates, as they provide the body with essential energy, making them a preferred choice among residents of cold climates. Due to their long shelf life and well-balanced flavor, Khudari dates are very popular. These versatile dates taste delicate, like a combination between fruit gum and honey. They offer essential nutrients and are abundant in vitamins and minerals.

Sweetness:
Chewiness:
Sukkari
Sukkari dates are a premium variety in the date fruit family that are in high demand. "Sukkari" comes from "sugar." in Arabic. This specific type of date is very popular and is occasionally referred to as "royal dates." Large and elongated, Sukkari dates have a pleasantly smooth, almost jelly-like feel and an intense amber hue. They are typically sun-dried and have a chewy texture and are prized for their exquisite sweetness and delicacy. Dates' shapes reflect the different farming methods used in their cultivation. Farmers masterfully control the sizes through varied agricultural practices. The soil's color influences the dates' appearance, while the palms' meticulous care shapes its ultimate harvest.

Sweetness:
Chewiness:
Kholas
Kholas signifies essence, coming from the Arabic word "Kholas". The rectangular shape, average size, and reddish dark brown color of Kholas dates set them apart. The juicy flesh of these dates is chewy and sweet, with a rich flavor similar to that of caramel. They are easy to store and contain a high amount of molasses. They have been shown to help in improved digestion and have a high concentration of antioxidants, vitamins, and minerals. The two most common varieties of dates are the red and black Kholas.

Sweetness:
Chewiness:
Truffle Milk
A velvety smooth milk chocolate envelops a melting truffle filling, creating an exquisite sensory experience.
Truffle Dark
Experience the rich, intense flavors of dark chocolate, & the smooth, melting dark truffle filling creating a rush of flavors in every bite
Praliné Walnut Log
A harmony of flavors with the finest walnut marzipan, complemented by a hazelnut gianduja milk chocolate coating, sprinkled with chopped almonds for a delightful crunch.
Praliné Trois Frères
Three caramelized hazelnuts, each coated in the finest hazelnut gianduja, form together in a milk chocolate coating for a harmonic mix of flavors and textures.
Praliné Caramel Triangle
Indulge in a refreshing fusion of tastes. A liquid caramel filling, refined with a grand cru chocolate and a hint of fleur de sel, covered in a rich dark Grand Cru Madagascar chocolate.
Pralines Honey Nougat carre
Enjoy a rich dark butter mousse, complemented by the aromatic sweetness of honey-almond caramel, coated in a layer of dark chocolate.
Praliné Carre
Savor the delightful crunch of caramelized, roasted hazelnuts and almond pieces, combined with whole, roasted pistachios, all nestled within a creamy hazelnut gianduja and coated in dark chocolate.
Praline Round Chocolates
Featuring a luscious hazelnut nougat cream center, crunchy almond pieces, and a rich milk chocolate coating. Expertly crafted by Nua's chocolatiers The milk chocolate exterior provides the perfect canvas for the complex flavors within, inviting you to savor each moment of pure bliss.
Praline Square Chocolates
Crafted with meticulous attention to detail, these tempting treats feature a luscious hazelnut nougat cream center, enhanced by the delightful crunch of roasted hazelnut pieces, all enveloped in a smooth milk chocolate coating.