Our Story
Our story is one that is deeply connected to the rich history and cultural heritage of Saudi Arabia. At the core of our narrative lies the humble date, a fruit that has long been treasured as a symbol of resiliency, nourishment, and the very essence of Arabian identity. It is a muse that has inspired and nourished generations of Saudis, and a profound connection to our roots that lies at the core of Nua.
The word "Nua" is derived from the Arabic term "Al Nawa," the core or heart of the fruit, the focal point from which all growth and journey begins. Nua stems from a taste of heritage that transcends generations, the seed that holds the entire history and stories of this land – a symbol of the heart and soul of Saudi Arabia.
At Nua, we are bridging the traditions of the past with the dynamism of the modern world, committed to honoring the legacy of Saudi dates, while infusing our products and experiences with a spirit of innovation and excellence. Dates have been a cherished part of our heritage. Our ancestors revered these fruits, with the saying 'Honor your aunt the palm tree' echoing through the ages. Today, its stories are passed down through generations to our children, as a symbol of wealth and glory.
Nua is committed to realizing its vision through a multi-pronged approach that empowers local palm farmers to use the finest agricultural methods in date production. Cultivating exceptional quality & achieving international quality standards.
Discover the captivating essence of Nua, where uncompromising quality and time-honored traditions converge to create a sensory experience that transcends the ordinary. Our unwavering dedication to excellence is evident in every detail. We carefully select the finest dates, ensuring meticulous attention from processing to packaging. This pursuit of perfection ensures that Nua is your top and optimal choice in terms of flavor, aroma and aesthetics.
